How do you get people excited by a new lemonade drink? You create a memorable animated lemon. And how do you make sure they’re REALLY excited by that lemon? You voice him with a Soprano’s thug. Dialogue has never been so much fun.

A fully-integrated 360° campaign took McCafé’s Frozen Strawberry Lemonade’s mascot and extended his story beyond TV into the digital platforms – literally. An interactive experience told the Lemon’s story via his family tree (an actual lemon tree with unfortunate relatives, some of who ended up as a garnish) and his love story of How Lemon Met Strawberry.  The extended story was featured as a series of pre-roll ads that played in succession throughout programs.

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