A novel idea, let people go trick or treating on Twitter. Twitter followers who participated, were given either a trick video or a treat video. For people whom received treat videos, meant you actually received something featured in the video. Treats included a “World Famous Fries” hoodie, a large box of napkins and coupons for McDonald’s food.

We shot around 36 short videos in a single, very long day and not everything we shot made the cut. Below is a shortened sample of videos we produced.

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