Burger Menu Takeover
Hamburger Menu
McDonald's
Client
McDonald's
Agency
Unlimited
Role
Motion Graphics

Every day, 131 million people use the Internet’s Hamburger Menu. But if it’s called a “Hamburger Menu,” shouldn’t you be able to get an ACTUAL hamburger from it? Yes, you should.

We sought out its inventor, Norm Cox, and on December 3rd–his birthday–we celebrated these Internet icons by taking over Reddit’s Hamburger Menu…and kinda made Internet history by effectively turning it into an actual McDonald’s Menu.