McDonald's needed a way to bring the millennial crowd into their restaurants for something other than a hangover-soothing McGriddle. Enter McCafé Iced Coffee - refreshing, flavorful coffee to help them kick start their day.

Animated pre-roll videos told the stories of three people and their morning routines. The common thread? McCafé Iced Coffee. Dialogue was kept natural and true to life and illustrations were provided by Max Dalton, known for his work with Wes Anderson.

‍