Game on, questers. The Quest for the Golden McRib was a virtual scavenger hunt to find the Golden McRib located in McDonald’s across the country.  Each challenge incorporated a real-world McDonald’s, using Google Maps with Streetview, and are met with “weirdly wonderful” characters. Features like badges and a leaderboard honoring Questers makes finding a Golden McRib the ultimate bragging right.

The Quest for the Golden McRib marked the first time that McDonald’s built a branded game experience on the Facebook platform; all digital media weight and broadcast media directed users to the experience. Promotional efforts included tandem Facebook status updates with partner brands and outreaches to the McRib Superfan pages to thank them for their continual support. The integration of Google Maps with Streetview meant that Questers could explore McDonald’s locations both locally and nationwide, creating an engaging way to interact with actual stores.

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