NFL Live Story Snapchat
Skittles
Mars Wrigley
Client
Mars Wrigley
Agency
DDB
Role
Direction, Editorial, VFX

Skittles snagged the first sponsorship of the NFL’s Live Story on Snapchat during a Thursday night game in October between Seattle and San Francisco. Created in five days, the ads were made specifically for Sanpchat's vertical format and appeared between video shares. They were very well received. Snapchat stories have been known to get upwards of 10 million views.